Updated blog published April 25, 2022
We’ll put it plain and simple: ads are a commodity. Sites of all sizes have ads on their site and they’re all using the same parties to do so. Most publishers use an ad network to access multiple ad partners and exchanges since it can be difficult to manage on your own.
Though Ezoic is a technology platform and not just an ad network, you still gain access to hundreds of different ad partners and exchanges. Ezoic allows testing and connections to actual ad networks to increase competition, which results in publishers earning and keeping more revenue as these partners bid against each other.
Unlike other services, Ezoic keeps publishers in control of their ads. What other services do is simply load up ads on your site to increase revenue quickly. However, as all ads will begin to dilute each other, advertisers will soon bid less; then, the only way to maintain consistent traffic and revenue is to place even more ads on your site.
Ezoic allows publishers to decide where ads are allowed to show up and leave out places where they don’t want ads to appear. Then, Ezoic’s technology uses that information to show the right ad combination (color, location, number, etc.) per user. This provides a personalized experience to each visitor, improving UX and ad revenue.
We looked at the largest ad providers Ezoic supplies to publishers and organized them by size. When publishers integrate with Ezoic, they gain access to all 25 of these ad partners and exchanges, and hundreds more.
Company | Private/Public | Size (Employees) | Included in Ezoic Monetization |
---|---|---|---|
Public | 139,995 | ✓ | |
Verizon/Yahoo | Public | 136,461 | ✓ |
Amazon (APS) | Public | 100,000+ | ✓ |
Media.net | Public | 1,001-5,000 | ✓ |
Criteo | Public | 1,001-5,000 | ✓ |
AppNexus/Xandr | Public | 1,001-5,000 | ✓ |
Conversant | Public | 1,001-5,000 | ✓ |
Pubmatic | Public | 501-1,000 | ✓ |
Index Exchange | Private | 501-1,000 | ✓ |
Teads | Private | 501-1,000 | ✓ |
Rhythmone/Unruly | Public | 501-1,000 | ✓ |
Rubicon/Magnite | Private | 201-500 | ✓ |
GumGum | Private | 201-500 | ✓ |
Triplelift | Private | 201-500 | ✓ |
OpenX | Private | 201-500 | ✓ |
Sharethrough/DistrctM | Private | 51-200 | ✓ |
Infolinks | Private | 51-200 | ✓ |
PulsePoint | Private | 51-200 | ✓ |
Yieldmo | Private | 51-200 | ✓ |
Sovrn | Private | 51-200 | ✓ |
Adyoulike | Private | 51-200 | ✓ |
Adtelligent | Private | 51-200 | ✓ |
Risecode | Private | 51-200 | ✓ |
Sonobi | Private | 51-200 | ✓ |
Acuity | Public | 51-200 | ✓ |
Did you know that thousands of ad networks bid for ad inventory in Google’s Ad Exchange every day?
Original blog published in 2015
Networks who bid in Google Ad Exchange (AdX)
We get asked this a lot. Who gets to bid in Google Ad Exchange? Is it all just advertisers? Do ad networks get their ad inventory in Ad Exchanges? How about other ad exchanges like Open X? Do ad networks buy ads there too? In short, people want to know who’s buying their ads…
Below we have a list of who bids in the Google Ad Exchange (the Google ad network site list) and what other ad exchanges exist out there.
Who’s buying your ads?
The easiest way to tell you who’s buying your ad inventory is to show you. There is a massive list (below) of the ad networks currently bidding for the Ezoic Publisher Partner ad inventory via the Google Ad Exchange and other ad exchanges that you can reference below. It may not be a comprehensive raw list but it is plenty of names (you’ll see).
This is a healthy ecosystem! And, it’s an ecosystem that includes ad agencies, ad networks, advertisers, bidding tools, direct advertisers — and it’s changing all the time — and requires constant attention.
This is just a snapshot. This list will already be out of date by the time you read this, but it at least gives you an idea of who’s in the market.
Why do Ad Networks buy ad inventory?
That’s easy — it’s so they can sell it along to advertisers at a profit. Back in the old days (10 years ago), ad networks used to ‘represent’ their publisher’s inventory to ad agencies and sell campaigns. I should know! I used to run an ad network in a previous life :-).
But these days, ad networks are selling a few ads and then passing along the ads to ad exchanges; those who bid in Google Ad Exchange are bidding on the largest one. They cherry pick the best ads for their direct deals and supplement the ad inventory of their contracted publishers with ads from good quality sources that they buy from ad exchanges.
Why do they do that?
This is an easy way of making a profit and if they are under-achieving on an ad campaign they have sold to an advertiser, they can easily fulfill it by topping up on good quality ads by buying more ads from ADX. Makes sense? But, they are taking a cut of everything they handle… so in effect, ad networks have become brokers of ad inventory.
Work to get the best deals
If you have good quality users — you should get the best price the market can give you — with as few intermediaries as possible. Ad networks want to sell more ads and if you have what they are looking for at the right price, they will pay for it. That’s because those who bid in Google Ad Exchange know what advertisers really want is quality.
Quality ad inventory is having ‘good users’ who are engaged with the content. Your site’s ads are of interest to ad networks and other bidders because your users are actually engaged with the content and when they click on ads — they are ‘good’ for the advertiser.
How to curate your ad inventory
Ezoic is a Certified Publishing Partner with Google. That means that our system connects your ad inventory with Google and handles multiple layers of ad management for those publishers that use our system. This is about as close as you can get to the real value that can be achieved by an ad exchange (without actually being Google!).
Having 3 more intermediaries in the mix — reselling your inventory and taking a cut used to mean you’d get poor quality ads and a poor payout! This is no longer the case thanks to the emergence of the ad exchange over the ad network.
Ezoic works out the price it should charge for every ad – at all times of the day. This is because the greater the bid pressure it can achieve and the more bidders there are for Publisher inventory – the better the price! It’s a finely tuned balancing act and luckily for our publishers – it’s all automated by Ezoic’s proprietary machine learning technology.
Take a look at the list below and imagine trying to do a manual ‘ad tag waterfall’ for all these ad networks. Or, even worse, attempting to do ‘deals’ with all of them one by one and work out a rev’ share with each one!
The Giant List I Talked About…
It amazes me that some publishers are Ad Network Loyalists… There is no need any more for sales people to be selling your ads to ad agencies by fax.
Here are some of the Ad Networks who bid for inventory via the Ad Exchanges
1020 Inc, dba Placecast
PlacecastSSL
12Mnkys GmbH
2KDirect Inc.
iPromote
33Across Inc.
Tynt
33Across Inc.SSL
3xchange/Hunkal
4WMarketPlace Srl
A1platform
A6 CorporationSSL
A9.comSSL
ADCASHSSL
ADJUSTSSL
ADSOVO SAS
ADTARGET.ME UAB
Adtarget.meSSL
AdSense
AMoAd, Inc.
AOL Inc.
ADTECH GmbHSSL
AOL Advertising.comSSL
Adap.tv Inc. (AdWords/YouTube)SSL
Adap.tv Inc. (AdX)SSL
Adtech
Adtech US Inc.SSL
Convertro IncSSL
APNIC Pty Ltd
ARC Media GroupSSL
ARTH SALUTIONS
Aarki, Inc.SSL
Abudantia LLC
Accordant Media LLC
Action Exchange, Inc.
Active Agent AG
Active AgentSSL
Acuity Ads Inc.SSL
AdBroker GmbH
AdElement Media Solutions Pvt. Ltd.
AdElement Media Solutions Pvt LtdSSL
AdExtentSSL
AdGear Technologies Inc.SSL
AdGibbon BVSSL
AdHui.com LLCSSL
AdJuggler Inc.SSL
AdKeeper Inc.
AdLantic Online Advertising BVSSL
AdMasterSSL
AdMaxim LLC
AdMovate, Inc.SSL
AdNear Pte. Ltd.
AdNear Pte Ltd.
AdPilot sp z o.o. S.K.A
AdPilotSSL
AdRepublic B.V.
MM1X.nlSSL
AdRiver Limited Liability Company
AdRiverSSL
AdRoll, Inc.SSL
AdSage
AdSniper LLC
AdSpeed.comSSL
AdSpirit GmbHSSL
AdTheorent, Inc.
AdVentori SASSSL
AdYapper, Inc.SSL
Adacado, Inc.SSL
Adara, Inc.
Adara MediaSSL
Opinmind Inc
Adbalancer EDV-DienstleistungsgesellschaftgmbH
Adbrain
Adchakra
PK Online Ventures Limited
AddThis, IncSSL
Addictive Mobility
Addictive Tech Corp.SSL
Addroid Inc.SSL
Adelphic Inc.
Adfonic
Adform
Adform DSP
Adform DSPSSL
AdformSSL
AdfoxSSL
Adinfinity Pty Ltd.
ViziAds for Advertisers
Adition technologies AG
AditionSSL
AdlabsSSL
Adledge SASSSL
AdlooxSSL
Admedo Ltd – United Kingdom
AdizioSSL
Admotion USA Inc.
AdMotionSSL
Admotion USA Inc.SSL
Adnet Media
Adnetik Inc.
DigilantSSL
Adnologies GmbHSSL
Adobe Systems Inc.
AdLensSSL
Adperium
Adperium BVSSL
Adscale GmbH
Adsfactor LimitedSSL
Adsit Media Advertising Ltd. Co.,
AdMan
Adsit Media Advertising Ltd. Co., (AdMan)
DigiEQ
Adtelligence GmbH
Advanse Ads
Advanse LLC
Adventive, Inc.SSL
Adverline SASSL
Advertising Technologies LTDSSL
Advertising.com Dynamic RetargeterSSL
Advertstream
AdAccess
Adviator
Adviator DSP
AdxcelSSL
Adyard GmbH
Adzerk Inc.SSL
AffectvSSL
Affiliate WindowSSL
Affilinet GmbH
AirfranceSSL
Airpush, Inc.
Aitarget LLCSSL
Ajillion Max LtdSSL
Alenty S.A.SSSL
AlgorithMedia S.r.l.
righTargetSSL
AlkemicsSSL
Alliance Health Networks, LLC
Alliance Internet
Alliance Internet (ntree)SSL
Amobee d/b/a Gradient X, Inc.
Adconion Media GroupSSL
Amobee Inc. d/b/a Gradient X
Amobee Inc. d/b/a Gradient XSSL
Answer Media, LLCSSL
AppLovin CorporationSSL
AppNexus Inc
AppNexus IncSSL
Appier Inc.SSL
Appreciate Ltd.
Apsalar, Inc.
Ara Labs Security Solutions Inc.SSL
Aranet Inc.
Adfusion
Arbigo Inc.SSL
AreaOne
Arrivalist.comSSL
Asda (CDN)
Asda
Audience Trading Platform LTD
AudienceFUEL, Inc.
AudienceScienceSSL
Audiencevalue Pte Ltd
Aunica
Authenticated Digital IncSSL
Auto360 Pty Ltd
FinanceGenerator
Automobile Ltd.
Avail IntelligenceSSL
Avazu Inc.SSL
Avocet Systems Limited
AvocetSSL
BEIJING BEHE SCIENCE & TECHNOLOGY Co., Ltd
BEIJING DUOMENG ZHISHENG NETWORK TECHNOLOGY CO.LTD
BEIJING OASIS TECHNOLOGY CO., LTD. (Mjoys)
Beijing Oasis Technology Co. Ltd (Mjoys)
Baidu.com Times Technology (Beijing) Co., Ltd
Banner Play LTD
Barons Media LLC
Batch Media GmbHSSL
BeWebMedia
Beijing Emar Online
Beijing Emar Online Technology Co.,Ltd
Beijing LangTaoJin Interactive Co., Ltd
Beijing NetEase YouDao Computer System Co., Ltd.
Beijing PageChoice Network Technology co., Ltd.
Beijing PinYou Interactive Information Technology
Beijing WuShuang Technology Ltd.
Beijing WuShuang Technology Ltd. (AGrant)SSL
Belboon GmbHSSL
Betgenius Limited (Connextra)
Betgenius LimitedSSL
Between Digital
Between Digital dba Intency DSPSSL
Bidlab Sp. z o.o.SSL
Bidstalk Pte Ltd
Bidstalk Pte LtdSSL
Bidtheatre ABSSL
Big Mobile Group Pty LtdSSL
Bigpoint GmbHSSL
Bilendi SASSL
BlisMedia Limited
Brand.net
Brandscreen Inc.SSL
Bridgewell IncorporatedSSL
Broadband Enterprises
VindicoSSL
Burst Media LLC d/b/a AdConductor
BuySellAds.com Inc.SSL
BuzzCity Pte Ltd
BysideSSL
C2B S.A. – NetAffiliation
NetAffiliationSSL
C3 Metrics Inc.SSL
CAPITALDATA (SARL)SSL
CJSC “Modern Advertising Technology”
EXEBID
EXEBIDSSL
COADVERTiSE GmbHSSL
Canned Banners LLCSSL
Caraytech S.A. (e-Planning)
e-PlanningSSL
Celtra Inc.SSL
Centro Canada Acquisition Company dba SiteScout
SiteScout RTBSSL
Chango Inc.SSL
Channel Factory, LLCSSL
ChannelAdvisor UK Ltd.
ChannelAdvisorSSL
Chartbeat IncSSL
Chitika Inc.SSL
Choicestream Inc.
ClickDistrict Holding BV
Platform 161SSL
Clickagy, LLCSSL
Clickky LLP DBA Clickky
Clinch.co
Cobalt GroupSSL
Codigo Barras Networks, SL – Other – (Shopall)
Shopall
Cognitive Match LimitedSSL
Cogo Labs, Inc.SSL
Collective Media LLC
Oggifinogi
Tumri
Communication Services Tele2 GmbH
Compete, Inc
Ad Impact:Behavior (Compete No-Pixel Study)
Ad Impact:Survey (Compete No-Pixel Study)
Ad VRF (Compete Pixel Study)
Comune SASSL
Connexity LLCSSL
Constant ContactSSL
Conversant
CJ Affiliate by ConversantSSL
Conversant Ad ServerSSL
Conversant CRMSSL
Conversant MediaSSL
Conversant Mobile MediaSSL
Conversive BVSSL
ConvertMedia Ltd.SSL
ConvertStar Incorporated (dba: Go2mobi)
ConvertStar IncorporatedSSL
Core Audience, Inc
Crimson Tangerine LTD.
CrimtanSSL
Crisp Media Inc.
CriteoSSL
CrossInstall, Inc
CrowdMob Inc.
CyberAgent, Inc.
CyberAgent d/b/a Dynalyst
CyberAgent d/b/a GameLogicSSL
D.A. Consortium Inc.
D.A. Consortium Inc. (EffectiveOne)SSL
D.A.Consortium Beijing
D.A.Consortium Beijing (Platform One China)
D.G.T.L. Media Pvt. Ltd.
AdMagnetSSL
DC Storm Ltd.SSL
DOUBLE 6
Double6SSL
DYNADMIC SASSSL
Data Artist., Inc
Data Artist Inc.,SSL
DataLabSSL
DataPoint Media Inc.
DataXu Inc.
JasperLabs Inc.SSL
DataXu Inc.SSL
Datalicious Pty LtdSSL
Datamind Effective MediaSSL
Dedicated MediaSSL
Dell Inc.
Delta Projects AB
AdActionSSL
Demand Side Science, Inc.SSL
Demandbase Inc.SSL
Dennoo Inc.SSL
Devego S.A.
Jampp/Devego S.A.
Digital Control GmbH & Co. KG
Digital Control GmbH (Advolution)SSL
Domain Holdings Group, Inc. DBA Bidtellect
Domino’s Pizza Group – United Kingdom (Dominos)
Dominos UK (Mediaplex Infrastructure)SSL
Double Positive Marketing Group Inc.
DoubleVerify Inc.SSL
DstillerySSL
Dun and Bradstreet CorporationSSL
Dynamic Video LLCSSL
Dynamic Yield
E-Plus Mobilfunk GmbH & Co. KGSSL
EASYmedia Gmbh
RTBlabSSL
ESV Digital
Ebuzzing Luxembourg SA
Ebuzzing
Education Management CorporationSSL
Effective MeasureSSL
EffiliationSSL
Emediate ApS
EmediateAdSSL
Emego GmbH
UsemaxSSL
Emerse Sverige AB
Encore Media Metrics LLC
Encore Attribution PlatformSSL
EngageClick Inc
EnsightenSSL
Epayments Affiliates Limited
Ambercrow (Epayments)
Epigrams, Inc.
Eprofessional GmbHSSL
Essence Digital
ScrutineerSSL
Eulerian Technologies SARLSSL
EuroAds Group A/SSSL
Exactag GmbHSSL
Expert Advertising Solutions, LLC DBA AdShuffle
AdShuffleSSL
Explido Webmarketing GmbH
Action Allocator
AdTraxx
Exposebox LtdSSL
ExtendTV, Inc.
ExtendTV Inc.SSL
ExtendTV, Inc.SSL
Extreme Reach, Inc.
Extreme Reach Digital (ER Digital)SSL
Extreme Reach, Inc.SSL
EyeReturn Marketing
eyeDemandSSL
EyeReturn MarketingSSL
EyeView Inc.
EyeView Inc.SSL
EyeView, IncSSL
Ezakus
F@N Communications, Inc.SSL
Facebook, Inc.
Atlas Media ConsoleSSL
Atlas Rich MediaSSL
Liverail Inc.SSL
Facilitate Digital Pty Ltd
Facilitate For Agencies (FFA)SSL
Fattext LLC (DBA Moolah Media)
Federated Sample
Fiksu, Inc.
Fjord Technologies S.A.S. (Tag Commander)
Fjord Technologies S.A.S.SSL
Flaminem Inc
FlashtalkingSSL
Flite Inc.SSL
FlxOne BVSSL
Forbes Media LLC
Forensiq, LLC
Fractional Media, LLC
FreakOut Inc.SSL
FreeBit Co.,Ltd.
FreeBit Co. Ltd.SSL
FreeWheelSSL
Fringe81 Inc.SSL
Fuel451, Inc.
Fuel451, Inc.SSL
FullSpeed Inc.SSL
Fusebox Inc.
Fvrier 46 SAS (Kpsule)
KpsuleSSL
GET IT Mobile, IncSSL
GeeeN, Inc.SSL
Gemius
AdOcean LtdSSL
gemiusDirectEffect+SSL
gemiusTrafficSSL
Genie Group Limited
AdGenie
GetIntentSSL
GfK Custom Research
DimestoreSSL
GfK nurago GmbHSSL
Ghostery EnterpriseSSL
Global Market Insite Inc.SSL
Glossom????
GREE Ads DSPSSL
Go.Pl
GoldSpot Media IncSSL
Goodway GroupSSL
Google, Inc.
Adometry by GoogleSSL
Channel IntelligenceSSL
DoubleClick Bid ManagerSSL
DoubleClick Bidder Pilot for NetworksSSL
DoubleClick Campaign ManagerSSL
DoubleClick Rich MediaSSL
DoubleClick for Publishers PremiumSSL
Youtube, LLCSSL
Gravity Research and Development Zrt.
Gravity Research and Development LTDSSL
Gravity4 Inc.SSL
Gruvi Ltd.SSL
Guangzhou Shunfei Infomation Technology Corporatio
HAVAS MEDIA
CentraltagSSL
HQ GmbH
HangZhou Qiguan Network Technology Co., Ltd.
Hi Media SAS – France
Hi-MediaSSL
Hitokuse Inc.SSL
Hostway Corporation (dba Affinity)
Affinity Hostway Corporation
Hottraffic BV
DMA Institute dba HottrafficSSL
Hotwords Informao LTDASSL
Hubrus LLCSSL
Hurra Communications GmbH
Performance Display AdvertisingSSL
HyperAdvertising Ltd
IBM Digital AnalyticsSSL
IF Performance Marketing Ltd.SSL
IPONWEB LimitedSSL
IZP (Beijing) Technology Co., Ltd.
??DSP(IZP Technologies)
Ibibo Group Private LimitedSSL
IgnitionOne T/A AdJug Ltd.
AdJugSSL
IgnitionOne, Inc.
Netmining LLCSSL
Immedium, Inc.SSL
Impact Engine Inc.
Impact RadiusSSL
InMind Opinion Media LTD
InMind Opinion MediaSSL
InRadio dba AdPredictive
AdPredictive
Indie Global LLC
Indie AdsSSL
Infectious Media Ltd.SSL
Infolinks
Innity Singapore Pte Ltd.SSL
Innovid Inc.
Innovid Inc.SSL
InsightExpress
Ignite NetworksSSL
InsightExpress LLCSSL
InsightExpressSSL
Integral Ad Science, Inc
Campaign MonitorSSL
Causal ImpactSSL
Intent MediaSSL
Intercept Interactive Inc. dba Undertone
Legolas Media Inc.SSL
Undertone Ad System (UAS)
Undertone Ad System (UAS)SSL
Intergi LLC dba PlaywireMedia
Internet-Media LLC
KonvertaSSL
Interpols Network Incorporated DBA Interpolls
InterpollsSSL
Interrogare GmbHSSL
Interworks media, Inc.
Intomart GfK bv.
Intomart GfK (GfK Daphne)SSL
Intuitive Search Technologies
Intelligent Reach (Intuitive Search Technologies)SSL
J.D. Power
J.D. Power O2OSSL
Jivox Corporation
Jivox CorporationSSL
Joystick InteractiveSSL
KAIZEN platform Inc.SSL
KEYVERSION, INC.
KeyVersion
KPI Solutions Co.,Ltd.SSL
Kantar SAS
Kantar World PanelSSL
Kavanga LLCSSL
Keyade
Kimia Solutions SL
King.com Limited
KliKKicom OySSL
Knorex Pte. Ltd.SSL
Komli Media Inc
Komli Media Inc.SSL
Koninklijke Luchtvaart Maatschappij N.V.
Kontera
KuaiziTechSSL
Kwanzoo Inc.SSL
Kyocera Communication Systems Co. Ltd.
Kyocera Communication Systems Co. Ltd.SSL
LINK Marketing Services AGSSL
LLC “Life Style”
LLC “Life Style”SSL
LLC SB-Dealer
Adlook
LOCKON CO.,LTD.
LockonSSL
LOKA Research inc.
LSi – Lionsoft Studios, spol. s r.o.SSL
LTD “Mobile Innovations”
PaypersaleSSL
LTD “RTB-MEDIA”SSL
Leger MarketingSSL
LifeStreet Corporation
LifeStreet CorportationSSL
Liftoff Mobile, Inc.
Lincoln Technical Institute, Inc.SSL
LinkedIn CorporationSSL
Linkstorm
Content Directions, Inc. dba Linkstorm
LiquidM Technology GmbH
Liquidus Marketing, Inc.
BannerlinkSSL
Lively Impact Technology Limited
FingereachSSL
Locon Solutions Pvt. Ltd.
Logly, Ltd.
Logly DSPSSL
LoopMe Ltd
LucidMedia Networks Inc
LucidMedia Networks Inc.
M,P,NEWMEDIA, GmbHSSL
MASSMOTIONMEDIA SARLSSL
MAXCOM TRADE LIMITED, INC
Admixer
AdmixerSSL
MBR Targeting GmbhSSL
MBuy, Inc.SSL
MEC SP. Z O.O
MGID Inc.SSL
MLN Advertising, Inc.
MediaGluSSL
MSI-ACI Europe BVSSL
Macromill, Inc.SSL
Madeleine Mode GmbH
Madhouse Co. Limited
Madhouse Co. Limited (OptiMad)
Magnetic Media Online Inc.SSL
Mail.Ru
Mail.Ru GroupSSL
Mail.RuSSL
Makazi SASSL
Manage.com Group, Inc.
Markit On Demand
Markit On Demand (Adhesion)SSL
Mashero GmbHSSL
Mate1.com Inc.
MaxPoint Interactive Inc.SSL
McCann Disciplines Ltd
MdotM, Inc.
MdotM, Inc.SSL
Media Armor Inc.SSL
Media Decision GmbHSSL
MediaCrossing Inc.
MediaMath Inc.
Adroit Digital Solutions (ADS)SSL
Adroit InteractiveSSL
MediaMath Inc.SSL
Mediahead AGSSL
Medialets
Medialets ServoSSL
MediarithmicsSSL
Mediasmart Mobile S.L.
Meetic PartnersSSL
Meetrics GmbHSSL
Melt Tecnologia e Informatica S.ASSL
Menlo Network Technologies
Menlo AnalyticsSSL
Shanghai Menlo Network Technologies Co.,LtdSSL
Merchenta LimitedSSL
Metapeople GmbHSSL
Metrigo GmbHSSL
MetrixLab B.V.SSL
MezzoMedia Inc.SSL
MiMTiD CorpSSL
Miaozhen Systems Company
Miaozhen SystemsSSL
MicroAd Co. Inc.
MicroAd Inc.
MicroAd Inc. (APAC)
MicroAd Inc. (China)
Microsoft AdvertisingSSL
Millennial Media
Millennial Media Inc
Millward Brown Digital
Dynamic Logic (AdRadar)SSL
SafeCount.net (kTag)SSL
MindTake Research GmbHSSL
Mirapodo GmbHSSL
Mixmarket – Russian Federation
Mixmarket Affiliate Network
Mixpo Inc.SSL
Moat Inc.SSL
Mobile Professionals BV
Mobile Professinals BV
Mobile Space Ltd (dba Sponsormob)
Mobile Space Ltd
Mobile360 Sdn Bhd
Mobitrans FZ LLC
Mobusi Mobile Advertising
Mocean mobile, Inc.
Mocoplex Inc.
Mojiva
Moloco, Inc.SSL
Momentum K.K.SSL
Motrixi Media Group LLC
MyBuys, Inc.
MyBuys MyAdsSSL
MyThings UK LtdSSL
NCAA.com
Turner Sports Interactive, Inc.
NEO CAREER CO., LTD.
Maverick., inc.
Nano Interactive GmbH
Nano Interactive / AudiencemanagerSSL
Napster Luxemburg SARL
Native Match with Brightsparc Technologies Pty Ltd
Brightsparc Technologies Pty Ltd trading as Native
Neodata Group
Ad.agioSSL
Netflix, Inc.SSL
Netseer Inc.SSL
Netshelter Technology Media, Inc.
New Wave Media dba AdoTube
AdoTubeSSL
Next Audience GmbHSSL
Next Performance SAS
NextperfSSL
Next Tuesday GmbH
AdmetricsSSL
Nextag, Inc.
CalibexSSL
Wize Commerce, Inc.SSL
Nielsen
Nielsen (Brand Effect Extended View )SSL
Nielsen (Cross Platform Brand Effect )SSL
Nielsen (Sales Effect)SSL
Nielsen (Watch Effect/Net Effect)SSL
Nielsen OBE (Vizu)SSL
Nielsen Online Campaign Ratings (OCR/XCR)SSL
NinthDecimalSSL
Nordic Factory Solutions AB
BannerflowSSL
Novem sp. z o.o.SSL
Nowspots INC, dba Perfect AudienceSSL
OCP Collective Corp. (d/b/a Adcade)SSL
OMG Services Ltd
Online Media GroupSSL
OOO Admoment
AdMoment
OOO GPM-Digital
OVC Online Video Communications GmbH
KissNoFrog.com
Ocapi Servios de Informao Ltda.
Ocapi
Ocean Park Interactive
Ohana Media India Private Limited
OkraMedia Inc – Canada
ContoboxSSL
OnCard Marketing Inc.
OnCard Marketing dba RevTrax
One97 Communications Limited
One97 Communications Limited (Ad Works)
OneDigitalAd TechnologiesSSL
OneScreen Inc.SSL
OneSpot, Inc.
OpenX
OpenX Ad ExchangeSSL
OpenX Ad Server
OpenX Ad ServerSSL
OsAdsPro S.R.L.
GroovinAdsSSL
Ostdeutscher Sparkassenverband
OSV onlineSSL
Outbrain
Outrigger Media Inc.SSL
OwnerIQ Inc.SSL
OxaMedia Corporation
OxaMedia Corp.SSL
Ozone Media Solutions Pvt LtdSSL
PLYMEDIA ISRAEL (2006) LTD.
Abstract
PaeDae, Inc., DBA The Mobile Majority
PaeDae, Inc. DBA The Mobile MajoritySSL
PaeDae, Inc., DBA The Mobile MajoritySSL
PageWoo, Inc.
PapayaMobile Inc.
PaperG Inc.SSL
Parship GmbHSSL
Permodo GmbHSSL
Phluant
Pictela Inc.SSL
Pipewave Inc.SSL
Pixalate, Inc
Pixalate, Inc.SSL
Placed, Inc.SSL
Placester, Inc.SSL
PlannTo Technologies Private LimitedSSL
Platform One IncSSL
PlatformID
Platform ID Inc.SSL
XrostSSL
PocketMath, Inc
Pointroll
Rovion, Inc.SSL
PointrollSSL
PopRule.com
PurposeLabSSL
Populis Ireland Limited
PredictaSSL
Proclivity SystemsSSL
ProjectSunBlock
Project SunBlockSSL
PropellerADs media Ltd
Proquire LLC – Accenture
PubSquared LLCSSL
Public-IdesSSL
Pulpo Media Inc.SSL
Pulse 360, Inc.
PulsePoint, Inc.
ApertureSSL
Qoof Inc.
ViewbixSSL
Quantcast Inc.SSL
Quartic
QuarticOn.comSSL
Qubit Digital LtdSSL
QuinStreet
Quisma GmbH
Quismatch / Quisma TrackerSSL
Quisma GmbHSSL
Qwobl Inc.
R Advertising
ReactivpubSSL
RECRUIT Co. CommunicationsSSL
RTB Baltic SIA
C8 Network
RTB House S.A.SSL
RUN, INC.SSL
RadiumOne Inc.SSL
Rakuten, Inc.
Rakuten MediaForgeSSL
RakutenSSL
ReachLocal, Inc
Realzeit
RebelmouseSSL
Recruit Marketing Partners Co.,Ltd
Recruit Co., Ltd. Communications
Recruit Marketing Partners Co.,LtdSSL
Refined Labs GmbH
Refined AdsSSL
Register.it
Reklam Portali
ReklamportSSL
Relevad Corporation
ReleStarSSL
Remerge GmbHSSL
Research Now LimitedSSL
Resonate Networks, IncSSL
Retailigence
RevJet LLCSSL
Revenue cloud GmbHSSL
RevenueMantra Digital Media LLC
RevenueMantra
Rockabox Media LtdSSL
Rocket Fuel Inc.
Xplusone Solutions Inc.SSL
Rocket Fuel Inc.SSL
Rolad LLC
RolladSSL
Rontar LTDSSL
RuTarget LLC
Rutarget / SegmentoSSL
Rydium Canada Inc. (dba Suite 66)
Suite 66SSL
SAM4MOBILE
S4M
SAS AzameoSSL
SAS PIXIMEDIA
PiximediaSSL
SET by Conversant
SET.tvSSL
SKYTOUCH TECHNOLOGY CO., LIMITED
SMADEX
SMADEXSSL
SMARTSTREAM.TV GmbHSSL
SOCIETE FRANCAISE DU RADIOTELEPHONESSL
SOL UTD Benelux BVSSL
Sales Spider Inc.
Sapient
BridgeTrackSSL
ScaleOut Inc.SSL
Scarab Research Kft
Scarab Personalized AdsSSL
Scene Steeler Ltd.
Scene Steeler Production Ltd.SSL
Scigineer Inc.SSL
Screen6 (s6.io)SSL
Shanghai Adsame Advertising Co., Ltd
Adsame Advertising Co., LtdSSL
Shanghai Information Technology Co., Tomoko
Tomoko Cloud
Shanghai Juxiao Advertising Co. Ltd.
MediaV Advertising
Shanghai Lijing Advertising Co., Ltd.
Shanghai Qin Zhou Culture Communication Co. Ltd
DXP Media
Shanghai Quantone Digital Advertising Co.Ltd.
New Allyes Information Technology (Quantone)
New Allyes Information Technology (winmax)
Shanghai Wisemedia Technology Co.,Ltd
Shanghai WiseMedia Technology Co. Ltd.
ShareThis Inc.SSL
Shen Zhen ShiJi KaiXuan Technology Company Ltd.
Shenzhen Tencent Computer Systems Company Limited
e.QQ.com
Shirtinator AG
Shirtinator
Signal Digital, Inc dba SignalSSL
Silver Egg Technology Co., Ltd
Silver Egg Technology Co., Ltd.SSL
Silveredge Inc
Simplifi Holdings Inc.SSL
Simplytics Limited
Sizmek
Aerify MediaSSL
Republic Project, Inc.SSL
SizmekSSL
Smart AdServerSSL
Smart Leads, inc
SA Media, llc
So-net Media NetworksSSL
Sobmag LTDSSL
Social Quantum Limited
Social QuantumSSL
Sociomantic Labs GmbH
Sociomantic.comSSL
Sociomantic Labs GmbHSSL
Socit CONTENT TO EMOTION SAS
Content to Emotion (CTE)
Sogou.com
Sokno MediaSSL
Soluciones Netquest de Investigacin S.L. Research
Netquest Ad TrackingSSL
Sony Web Analytics
Sony Electronics Inc.SSL
Sophus Ltd.
Sophus3SSL
Spacyz, Inc.SSL
Spark Flow S.A.SSL
Spark Networks USA, LLCSSL
Sparks47 s.r.l.SSL
Spartoo SAS
Specific Media Inc.SSL
Speed Shift MediaSSL
Spiceworks, Inc
Spider.io
DisplayCDNSSL
SpongeCell LLC
SpngeCell LLCSSL
SpongeCell LLCSSL
SpotXchange
Spotad LTD.
Spritz Technology, Inc.SSL
Steel House Inc.
SteelhouseSSL
Strer Mobile Media GmbH
Strike New Media Limited
Struq LimitedSSL
SundaySky Inc.SSL
Suzumuchi ApS
Suzu MuchiSSL
Swelen France SA.
Synovite B.V.
Relay42SSL
Synovite B.V.SSL
TAGGY Inc
Omotenashi BannerSSL
Taboola
TAPVALUE SASSSL
TLV Media Online LtdSSL
TNS Custom Research Inc.SSL
TNS GALLUP ADFACT, ZAOSSL
TRADEADS INTERACTIVE
TagMan Ltd.SSL
Tagtoo Tech LimitedSSL
Taobao.com
Taobao
TapCommerce LLC
TapTap NetworksSSL
Tapstream Network Inc.SSL
TapticaSSL
Targetix LLC
Targetix LLCSSL
Telefonica Germany GmbH & Co. OHG
O2onlineSSL
Telemetry INC.
Telemetry LimitedSSL
TellApart Inc.SSL
Telstra Corporation
Tender Industries ABSSL
The BridgeSSL
The Online Research Unit PTY LTD
The Online Research UnitSSL
The Trade Desk Inc.SSL
The Travelers Indemnity CompanySSL
The Weather Channel
Theorem Inc.SSL
Think RealTime, LLCSSL
Thirdpresence LtdSSL
Tian Jing eMar Technology Co., LTD
TiqIQ
Torrential, Inc.
TraceAdSSL
TrackingSoft LLCSSL
TradedoublerSSL
Trademob GmbHSSL
TrafmagSSL
Trend Research GmbHSSL
Trendstream Ltd
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TriVu Media, Inc
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Tribal Fusion
Triggit Inc.
TripAdvisor LLCSSL
Triple Lift, Inc.
TruEffect
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True Ultimate Standards Everywhere Inc.SSL
TubeMogul Inc.SSL
Tukmob Information Technology (Shanghai) Co. Ltd
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Turn Inc.SSL
Twelvefold MediaSSL
TwengaSSL
Twitter
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UDG Mnchen GmbHSSL
UNITED, Inc.
DynAdSSL
US Media Consulting
Media DeskSSL
US Media ConsultingSSL
Underdog Media LLCSSL
UniQlick
Unister Media GmbH
Unister AdServerSSL
Unister Media GmbHSSL
United Virtualities
Unitymedia NRW GmbHSSL
Unruly Media
UpToLikeSSL
UserReportSSL
V4x SAS
VIVALU GmbHSSL
VideoAmpSSL
VideoHub, a division of Tremor Video, Inc.
VideoHub AdServerSSL
VideoHub DSPSSL
VideologySSL
VideoplazaSSL
Videostrip B.V.
Videostrip
Virgin Media LimitedSSL
Visual IQ, Inc.SSL
VivaKi
Vizury Interactive Solutions Pvt. Ltd.SSL
Vodafone D2 GmbHSSL
VoodooVideo AG
Voodoo Video AG
Vorwerk & Co.
Vorwerk Deutschland Stiftung & Co. KG
Vpon Inc.SSL
Wal?Mart.com USA, LLC
Walmart IncSSL
Walmart.comSSL
Walk Light Media Inc
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WapStart LTD
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Way2traffic Polska S.A.
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WebMetro Inc.SSL
Webgains LtdSSL
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Weborama SA
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Weborama Campaign Manager (former name AdPerf)SSL
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Net Edge
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YieldrSSL
YOC Mobile Advertising GmbH
YOOSE Pte. Ltd.
Yabuka Media, Inc.SSL
Yahoo!
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APT from Yahoo!SSL
BrightRoll Inc.
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Dapper Inc.
Genome
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Yahoo! Ad ExchangeSSL
Yandex, LLC
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Yashi, Inc
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YuMe Inc.
ZANOX AGSSL
ZEBESTOF SARL
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ZEDO Inc.SSL
Zamplus Technology Co., Ltd.
Zapp 360
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activecore Inc.SSL
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ComScore Validated Campaign Essentials (vCE)SSL
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eBay
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eBay EnterpriseSSL
eBaySSL
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justAd TV Ltd
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mov.ad GmbHSSL
neckermann.de GmbH
netADgeSSL
onAd GmbHSSL
pauldirekt GmbH
pilot Hamburg GmbH & Co. KG
Pilot 1/0 GmbH & Co KGSSL
plista GmbHSSL
redvertisment GmbHSSL
shopLocal
smartclip Holding AGSSL
target performance GmbHSSL
travel audience GmbHSSL
trovit search sl – Spain
TrovitSSL
twentysix ltd
ucfunnel Co., Ltd.
wayStorm Co., Ltd.
up-value GmbH & Co. KG
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I had a very poor understanding on this, but now, I know a little about ad networks and real time bidding in google ad exchange. The list of ad networks is long but very useful.
Thanks!
If the advertisers need quality sites to adertise, that means the more the quality a site has such as unique content, long post, videos etc, the better the advertisers it will attracts.
This is quite an interesting read.
To see that even Taboola and taobao bid for ads on Ad Exchange is very gratifying to me.
Understanding the process was quite hard before I read this article, it has helped a lot.
Recently, I have started using Ezoic Ads to my sites. And I can see a massive difference in my earnings. Along with that, it gives great flexibility to convert your existing ads into display mediation. I highly recommend this to all.
With this great post, we can find all the parenting ad networks with Ezoic, which is really amazing.
In my account, mediation is approved 3 months ago but still, I’m not earning from mediation. What happens with my account?
Hi Maya,
for “Mediation” revenue to appear, your AdSense must be connected to Ezoic. Here’s how this works:
When Ezoic’s AI is performing tests, if your original AdSense account happens to win against AdExchange, the revenue will show up in the “Mediation” section, and that revenue will actually still be in your AdSense payout, not Ezoic. That’s why it’s listed separately as “Mediation”. If Ezoic’s system is winning all the advertiser bids, it will not show any revenue in “Mediation.”
Let me know if that helps.
Hi Allen,
As I understand you, if i connect both Ezoic and AdSense I will see Mediation revenue only when Ezoic will win against AdSense ads?
Hi Dmytro,
When you connect AdSense to your Ezoic account, you will only see “Mediation” revenue when *Adsense* beats Ezoic. So usually, that is a small amount compared to your Ezoic earnings, since your pre-existing AdSense set up / account might win a small amount of the bids. The Mediation revenue will also be paid to you in your AdSense account. Hope that helps!
– Allen
Great explanation Allen, thanks man!