Study of 50 Publishers Shows Significant Improvement in Website Metrics

2019

Background

We looked at 50 websites that started using Ezoic in early 2018 and continued using the platform until January 2019. Sites in the study were many different sizes, in separate content verticals, and based in countries from all around the world.

Results

Websites using Ezoic were able to grow at an unprecedented rate once they started using the platform. On average, these sites saw dramatic increases in website traffic, keyword rankings, and monthly revenue. Results included organic traffic and organic keyword ranking improvements, alongside substantial lifts in ad session revenue and total monthly revenue.

The large average improvements in both revenue and traffic were driven by a core group of publishers that saw exponential results; however, almost all publishers saw unprecedented year-over-year growth using Ezoic. While the Ezoic platform is not solely responsible for these improvements, Ezoic’s core features can be credited as a driving force behind the results.