{"id":16419,"date":"2019-11-05T10:08:05","date_gmt":"2019-11-05T10:08:05","guid":{"rendered":"https:\/\/www.ezoic.com\/welche-content-nischen-und-adsense-themen-erzielen-die-hoechsten-einnahmen\/"},"modified":"2021-07-26T20:21:48","modified_gmt":"2021-07-26T20:21:48","slug":"welche-content-nischen-und-adsense-themen-erzielen-die-hoechsten-einnahmen","status":"publish","type":"post","link":"https:\/\/wp.ezoic.com\/de-lang\/welche-content-nischen-und-adsense-themen-erzielen-die-hoechsten-einnahmen\/","title":{"rendered":"Welche Content-Nischen und AdSense-Themen erzielen die h\u00f6chsten Einnahmen?"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Welche_Content-Nischen_und_AdSense-Themen_erzielen_die_hoechsten_Einnahmen\"><\/span><strong>Welche Content-Nischen und AdSense-Themen erzielen die h\u00f6chsten Einnahmen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wir haben zuvor diskutiert, wie Sie ermitteln k\u00f6nnen, welche Inhalte Ihre am h\u00f6chsten verdienende sind, und \u00fcber Themen schreiben, die <a href=\"\/?p=16267\">wahrscheinlich ein h\u00f6heres Einkommen erzielen.<\/a> Jetzt zeige ich Ihnen, wie Sie gezielt auf Inhalte mit hohem Einkommen und AdSense-Themen abzielen, die Ihnen wahrscheinlich dabei helfen werden, h\u00f6here Anzeigeneinnahmen auf Ihrer Website zu erzielen.<\/p>\n<p>Im Folgenden zeige ich Ihnen, wie Sie Ihre bestehende Zielseite EPMV, die erfolgreichsten Kategorien, Autorenmetriken und verwandte Keywords studieren, um Werbetreibende anzulocken, die Mehrgeld verdienen k\u00f6nnen.<\/p>\n<p>Zus\u00e4tzlich zeige ich Ihnen ein paar coole Hacks, um herauszufinden, welche relevanten Nischenthemen und AdSense-Themen den h\u00f6chsten Werbetreibendenwettbewerb in Ihrem Bereich der Expertise produzieren, so dass Sie nach Inhalten gehen k\u00f6nnen, die h\u00f6here Anzeigeneinnahmen produzieren.<!--more--><\/p>\n<p><strong><em>Ich habe vor kurzem ein Video f\u00fcr Ezoic Explains ver\u00f6ffentlicht, das sich mit dem Thema befasst, aber ich werde Sie Schritt f\u00fcr Schritt weiter unten f\u00fchren.<\/em><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"How To Target Topics &amp; Keywords With The Highest Ad Earnings\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/qRrN4es7MV0?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Wie_viel_Geld_koennen_Sie_mit_1000_Website-Besuchen_verdienen\"><\/span><strong>Wie viel Geld k\u00f6nnen Sie mit 1.000 Website-Besuchen verdienen?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wie viel Geld eine Website mit Display-Werbung oder AdSense verdient, kann stark variieren. 1.000 Besuche k\u00f6nnten je nach Tausenden von Faktoren weniger als 1 USD oder potenziell 500 USD an Display-Anzeigeneinnahmen generieren.<\/p>\n<p>F\u00fcr Werbetreibende ist es kein Geheimnis, dass bestimmte Zielgruppen einfach mehr wert sind als andere. Das bedeutet, dass bestimmte Themen speziell mit Zielgruppen in Verbindung treten, die Werbetreibende begehren (aufgrund von Standort, Thema usw.). Werbetreibende bieten mehr f\u00fcr Impressionen auf Websites, die Zugriff auf ihr begehrtes Publikum bieten.<\/p>\n<p>Es geht aber nicht nur darum, dass Werbetreibende mehr bieten. Es geht auch um den Wettbewerb um Gebote. Sie m\u00f6chten Inhalte, die <a href=\"https:\/\/blog.ezoic.com\/how-to-build-quality-audience-according-to-telegraph-media\/\" target=\"_blank\" rel=\"noopener\">ein Publikum anziehen, auf dem viele Werbetreibende bieten m\u00f6chten.<\/a><\/p>\n<blockquote><p><strong>HINWEIS:<\/strong> Im Folgenden zeige ich, wie man Google Ads hackt, um das h\u00f6chste Verdienstthema f\u00fcr IHRE Website zu finden<\/p><\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7629\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/blog_auction_image.png\" alt=\"Wie viel Geld k\u00f6nnen Sie mit 1.000 Website-Besuchen verdienen?\" width=\"794\" height=\"262\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/blog_auction_image.png 600w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/blog_auction_image-300x99.png 300w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/p>\n<p>Wenn Sie einfach \u00fcber ein Thema schreiben, wird nicht unbedingt das Publikum produziert, das Werbetreibende wollen; es wird auch nicht eine ganze Menge Verkehr garantieren. Sie m\u00fcssen in der Lage sein, Inhalte zu schreiben, die qualitativ hochwertigen Traffic anziehen (organische Suche ist traditionell eine der besten M\u00f6glichkeiten \u2013 <a href=\"\/?p=8077\">hier ist eine M\u00f6glichkeit, organischen Datenverkehr schnell auf ein Keyword zu bringen).<\/a><\/p>\n<p>Dar\u00fcber hinaus sind<em> Versicherungen, Medizin<\/em> und <em>Reisen<\/em> traditionell hochverdienende Themen, aber nicht jeder Verlag kann seine Inhalte f\u00fcr diese Themen aufbringen.<\/p>\n<blockquote><p>Wenn Sie beispielsweise eine Website zu Haustieren haben, gibt es m\u00f6glicherweise nicht viele M\u00f6glichkeiten, Themen \u00fcber Reisen anzusprechen, f\u00fcr die Ihre Website in den Suchergebnissen rangieren kann.<\/p><\/blockquote>\n<p><em><strong>Also Tyler, wie zielen Sie auf Themen, die guten Traffic erzeugen, die richtigen Zielgruppen bekommen und die h\u00f6chsten Einnahmen erzielen?<\/strong><\/em><\/p>\n<p>Mit Ezoic und Google Ads (nur f\u00fcr die Tools \u2013 Sie m\u00fcssen keine Anzeigenkampagne starten) zeige ich Ihnen, wie Sie relevante Themen in Ihren Inhalten detaillierter betrachten k\u00f6nnen, um zu sehen, was die bestverdienenden Werbetreibenden anziehen wird.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Welche_Kategorien_und_Seiten_sind_am_wertvollsten\"><\/span><strong>Welche Kategorien und Seiten sind am wertvollsten?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zu wissen, welche Kategorien und Seiten Ihrer Website die meisten Werbeeinnahmen produzieren, wird die Grundlage f\u00fcr die Ausrichtung auf hochverdienende Werbetreibende bieten, die bereits in Ihrer Nische sind.<\/p>\n<p>Dies ist besser als genau zu wissen, welche Inhaltskategorien die h\u00f6chsten Einnahmen f\u00fcr alle AdSense oder f\u00fcr alle Display-Ums\u00e4tze produzieren. Das Targeting von Inhalten, die auf diesen Informationen basieren, kann eine totale Zeitverschwendung sein, es sei denn, Ihre Website ist daf\u00fcr ger\u00fcstet, f\u00fcr diese Keywords zu rangieren oder die gleichen Zielgruppen wie Websites anzusprechen, die derzeit die Vorteile dieser Inhaltskategorien nutzen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7541\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-02-at-5.52.33-PM-copy-copy.jpg\" alt=\"innerhalb der Big-Data-Analysen von ezoic, die Kategorien\" width=\"1000\" height=\"488\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-02-at-5.52.33-PM-copy-copy.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-02-at-5.52.33-PM-copy-copy-300x146.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-02-at-5.52.33-PM-copy-copy-768x375.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>F\u00fcr Ezoic-Benutzer bietet die <a href=\"\/?page_id=1872\">kostenlose Big Data Analytics-Anwendung<\/a> Metriken zur Seiten- und Websiteleistung, Benutzer- und Traffictrends und vieles mehr. Ich werde Sie durch Big Data Analytics laufen und Ihre Kategorien und Seiten mit meiner kleinen jiu jitsu Website als einfaches Beispiel finden.<\/p>\n<p>Navigieren Sie in Big Data Analytics zur Registerkarte &#8220;Inhalt&#8221; und w\u00e4hlen Sie &#8220;Kategorien&#8221;. Ich habe nie Kategorien f\u00fcr diese Website festgelegt, aber die meisten Verlage werden eine Handvoll Kategorien haben. Die tope Kategorie mit einem Namen auf dieser Seite ist BishopBjj News.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7634 aligncenter\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/download-2019-05-06T143433.183-min.png\" alt=\"mit 1000 Besuchern pro Tag aus Adsense?\" width=\"763\" height=\"471\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/download-2019-05-06T143433.183-min.png 763w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/download-2019-05-06T143433.183-min-300x185.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/p>\n<p>Wenn Sie Kategorien bereits auf Ihrer Website verwenden, wird dies in der Regel einige massive Klarheit dar\u00fcber bieten, welche den gr\u00f6\u00dften Teil Ihres Umsatzes antreiben. Im obigen Beispiel k\u00f6nnen Sie sehen, dass diese Website eine Kategorie hat, die den \u00fcberwiegenden Teil des Umsatzes ausmacht (und sie haben mehr (10.000 Seiten).<\/p>\n<p><strong><em>Nun, da ich eine Kategorie kenne, auf die ich abzielen kann (basierend auf dem, was mir die Daten meiner Website sagen k\u00f6nnten), kann ich mir einzelne Seiten der Website ansehen, um zu bestimmen, welche den gr\u00f6\u00dften Wert bieten.<\/em><\/strong><\/p>\n<p>Wir werden ermitteln, welche Seiten am h\u00f6chsten sind, indem wir untersuchen, welche Seiten den h\u00f6chsten EPMV (Verdienst pro Promille-Besucher) haben.<\/p>\n<blockquote><p>Wie bereits erw\u00e4hnt, <a href=\"https:\/\/blog.ezoic.com\/higher-website-rpms-mean-lower-ad-revenue\/\" target=\"_blank\" rel=\"noopener\">ist EPMV eine bessere Metrik zum Studieren als RPM,<\/a> da es den Wert des gesamten Besuchs eines Benutzers misst und nicht nur eine einzige Seite. EPMV gives you a better idea of what pages provide the most valuable to the rest of your website.<\/p><\/blockquote>\n<p>Navigate to the &#8216;Content&#8217; tab and then &#8216;Landing Pages&#8217; to see how your individual pages perform. Studying your landing pages can give you a lot of information on the performance of your website,<a href=\"https:\/\/blog.ezoic.com\/diagnose-google-rankings-drops\/\" target=\"_blank\" rel=\"noopener\"> including revenue and traffic data<\/a>.<\/p>\n<p>Drag the EPMV column all the way over to the left and then sort it by highest EPMV, as we did with page RPM.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7547 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.24.10-PM.jpg?_t=1557169631\" alt=\"Landing pages provides data on traffic and revenue performance\" width=\"1000\" height=\"474\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.24.10-PM.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.24.10-PM-300x142.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.24.10-PM-768x364.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>In this tab, we can observe data on our users. We can see if a user visited subsequent pages, if they spend more time on these pages, and if advertisers are bidding more on these pages.<\/p>\n<p>This data can be further segmented by adding filters to the results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7551 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.42.59-PM-copy.jpg?_t=1557169661\" alt=\"add a filter to the search results to better segment the data\" width=\"1000\" height=\"598\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.42.59-PM-copy.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.42.59-PM-copy-300x179.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.42.59-PM-copy-768x459.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>On my tiny jiu jitsu site, the highest-earning EPMV page makes $28.20 per visitor session, which is significantly higher than the average EPMV of $2.99. However, this is a bad sample size, because the column next to EPMV shows us that the page only has one visit.<\/p>\n<p>To filter out any pages with low visit rate, simply click &#8216;Add Filters&#8217; and then filter for the number of visitors. This will give you a better idea of your most-visited and highest earning pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_is_writing_your_best_content\"><\/span><strong>Who is writing your best content?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Big Data Analytics also lets you see which author is producing the highest-earning and most-visited content. To do this, select &#8216;Author Metrics.&#8217; In this example, I am the only author, but a publisher with multiple authors would have a list of names here <em>(I know, my site isn&#8217;t the best example)<\/em>.<\/p>\n<p>However, if I had multiple writers or website authors, this would allow me to see who is earning the highest page RPM as well as how many articles they&#8217;ve produced in a certain time window. You can also see average articles per week.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7555\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.47.09-PM.jpg\" alt=\"You can see who your most-valuable author is in author metrics\" width=\"1000\" height=\"622\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.47.09-PM.jpg 1059w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.47.09-PM-300x187.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.47.09-PM-1024x637.jpg 1024w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-3.47.09-PM-768x478.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>This gives you a good idea which authors produce your best content, what their best categories are, and the landing pages they&#8217;ve produced.<\/p>\n<p>Altogether, this should make clearer what subjects are making you the most amount of money and which author is providing the highest-earning content. This could also help you better negotiate what you pay writers and justify paying them to write more as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Does_the_website_revenue_come_from_the_page_or_the_visit\"><\/span><strong>Does the website revenue come from the page or the visit?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>From here, it&#8217;s important to understand which articles on the site are earning the highest EPMV and why. Some sites will be making the bulk of their revenue from single page visits. This means that page is attracting a valuable audience and good engagement; thus advertisers bid for space on that page (<a href=\"https:\/\/blog.ezoic.com\/engagement-time-important-top-publishers\/\" target=\"_blank\" rel=\"noopener\">see how engagement translates to higher ad earnings here<\/a>).<\/p>\n<p>The alternative is that visitors are landing on a page, but visiting multiple pages \u2014 generating lots of ad impressions (and higher earnings). Every site is different.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7563 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-4.42.36-PM.jpg?_t=1557169713\" alt=\"visit depth shows how far visitors go into your website after landing on a page\" width=\"1000\" height=\"603\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-4.42.36-PM.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-4.42.36-PM-300x181.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-4.42.36-PM-768x463.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Is your site generating most of your earnings from the content where visitors land on a page and stay, <a href=\"https:\/\/blog.ezoic.com\/higher-website-rpms-mean-lower-ad-revenue\/\" target=\"_blank\" rel=\"noopener\">or is it the landing pages that lead visitors <\/a><a href=\"https:\/\/blog.ezoic.com\/higher-website-rpms-mean-lower-ad-revenue\/\" target=\"_blank\" rel=\"noopener\">to other pages<\/a>?<\/p>\n<p>In Big Data Analytics, the &#8216;Visit Depth&#8217; tab will show you how many other pages a user visited after landing on a specific page.<\/p>\n<p>In my example, visitors don&#8217;t typically navigate to other pages after visiting the highest-earning pages. There are a couple of instances where people visit up to eight pages but mostly, visitors land on a page and then leave the site. This shows us that we can&#8217;t really rely on the visitors to visit a bunch of extra pages, so we should really focus on engagement on the pages they are on.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_niche_pays_the_highest_in_AdSense_and_other_non-Google_networks\"><\/span><strong>Which niche pays the highest in AdSense and other non-Google networks?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we know our most popular categories, the highest-earning content per session, which writers are producing that content, and how our audience behaves, we can begin writing content that will catch the attention of high-bidding advertisers.<\/p>\n<p>Remember, the internet is filled with shady operators looking to make fast money off of writing about &#8220;the highest earning AdSense niche&#8221;.  <strong>This is a bad strategy.  <\/strong><\/p>\n<p>What you want to do is target the most relevant topics you can in your niche that are most likely to produce the highest advertiser bids and competition from multiple bidders.<\/p>\n<p>To do this, I&#8217;ll use Google Ads to better understand how advertisers are behaving in my niche.<\/p>\n<p><strong>Step 1:<\/strong> Create a Google Ads account (don&#8217;t worry, you won&#8217;t have to use it)<\/p>\n<blockquote><p>This in no way means you have to begin advertising with Google Ads; we&#8217;re simply going to use the tools within it. It will ask you to set up a campaign and such, but you can create a fake campaign and just pause it. You can see here that the campaigns are &#8216;paused or removed.&#8217;<\/p><\/blockquote>\n<figure id=\"attachment_7567\" aria-describedby=\"caption-attachment-7567\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7567 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.32.34-PM.jpg?_t=1557169735\" alt=\"use google ads to find related keywords\" width=\"1000\" height=\"512\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.32.34-PM.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.32.34-PM-300x154.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.32.34-PM-768x393.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7567\" class=\"wp-caption-text\">This is fine. Don&#8217;t set up a campaign.<\/figcaption><\/figure>\n<p><strong>Step 2:<\/strong> The tool we want in Google Ads is the <em>NEW<\/em> Keyword Planner, which you can find in the left panel. Then, open the application.<\/p>\n<p>As we found before, one of the best categories on the jiujitsu website was BishopBJJ news. There are many filters you can apply here, but I highly recommend selecting &#8216;Related ideas.&#8217; This will provide information on topics similar to jiujitsu news but not quite as broad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7571 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.36.52-PM.jpg?_t=1557169765\" alt=\"filter related ideas broadly or closely\" width=\"1000\" height=\"515\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.36.52-PM.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.36.52-PM-300x155.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.36.52-PM-768x396.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>If you have a topic that is very broad, like<em> jiu jitsu news<\/em>, I would select &#8216;Broadley related ideas.&#8217; If your content is a bit more specific, such as musical artists, you may want to select &#8216;Closely related ideas.&#8217;<\/p>\n<p>There are many filters you can include, such as excluding adult ideas.<\/p>\n<p><strong>Step 3:<\/strong> I can see keywords associated with different monthly searches, how competitive they are, the ad impression share, and the top-of-page bid. Though these are search ads versus display ads, it gives us an idea of what advertisers are bidding the highest on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7575 size-full\" src=\"https:\/\/www.ezoic.com\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.46.49-PM.jpg?_t=1557169794\" alt=\"google ads will show you related keywords and how much they're worth\" width=\"1000\" height=\"542\" srcset=\"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.46.49-PM.jpg 1000w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.46.49-PM-300x163.jpg 300w, https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/Screen-Shot-2019-05-03-at-5.46.49-PM-768x416.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Step 4:<\/strong> From here, sort the results for &#8216;Top of page bid.&#8217; As we can see, the highest-bidding topics are jiujitsu tattoo, jiujitsu positions, jiujitsu versus karate, and pan jiujitsu, which is a jiujitsu tournament.<\/p>\n<p>This gives us me a good idea of what types of keywords and topics are the highest earning and how much competition there is for that keyword. These categories are a great place to start for creating content that high-earning advertisers will be attracted to.<\/p>\n<p><strong>EXAMPLE OF FINDING THE RIGHT TOPIC:<\/strong> <em>Jiu jitsu tattoos<\/em> would be an excellent topic to target for my website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_related_keywords_to_target_high-bidding_advertisers\"><\/span><strong>Using related keywords to target high-bidding advertisers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We now have collected all of the data we need to begin structuring content that may appeal to high-earning advertisers:<\/p>\n<ol>\n<li><strong>Kategorien<\/strong><\/li>\n<li><strong>High-earning EPMV pages<\/strong><\/li>\n<li><strong>Author metrics<\/strong><\/li>\n<li><strong>Valuable Keywords\/Topics<\/strong><\/li>\n<\/ol>\n<blockquote><p>There are a few ways to go about targeting these advertisers and it will vary for each publisher and topic. If your visit depth is deep for your highest EPMV articles, you may want to consider what you can do to produce a series of articles versus a single article on the topic. Or, it may make more sense for you to only write one article.<\/p><\/blockquote>\n<p>For my jiu jitsu website, the average EPMV was $2.39. As we determined earlier, jiujitsu is a very broad topic. In this example, I may begin to write content about jiujitsu tattoos. Whether or not I write a series on jiujitsu tattoos or a single article will depend on my audience and previous content&#8217;s performance.<\/p>\n<p>In the end, it really all just comes back to using data and information to narrow down a subtopic that is earning slightly more than the average. By targeting these types of subjects, you could literally double the EPMV while also diversifying the content on your website.<\/p>\n<p>If you have questions or comments, feel free to leave a comment and I&#8217;ll try to respond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welche Content-Nischen und AdSense-Themen erzielen die h\u00f6chsten Einnahmen? Wir haben zuvor diskutiert, wie Sie ermitteln k\u00f6nnen, welche Inhalte Ihre am h\u00f6chsten verdienende sind, und \u00fcber Themen schreiben, die wahrscheinlich ein h\u00f6heres Einkommen erzielen. Jetzt zeige ich Ihnen, wie Sie gezielt auf Inhalte mit hohem Einkommen und AdSense-Themen abzielen, die Ihnen wahrscheinlich dabei helfen werden, h\u00f6here&hellip; <a class=\"more-link\" href=\"https:\/\/wp.ezoic.com\/de-lang\/welche-content-nischen-und-adsense-themen-erzielen-die-hoechsten-einnahmen\/\"><span class=\"screen-reader-text\">Welche Content-Nischen und AdSense-Themen erzielen die h\u00f6chsten Einnahmen?<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":4,"featured_media":7641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tpgb_global_settings":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-16419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monetarisierung-anzeigenraten","entry"],"tpgb_featured_images":{"full":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865.jpg",1000,604,false],"tp-image-grid":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865.jpg",700,423,false],"thumbnail":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865-150x150.jpg",150,150,true],"medium":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865-300x181.jpg",300,181,true],"medium_large":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865-768x464.jpg",768,464,true],"large":["https:\/\/wp.ezoic.com\/de-lang\/wp-content\/uploads\/2019\/05\/shutterstock_1152133865.jpg",1000,604,false],"default":"https:\/\/wp.ezoic.com\/de-lang\/wp-content\/plugins\/the-plus-addons-for-block-editor\/assets\/images\/tpgb-placeholder.jpg"},"tpgb_post_meta_info":{"get_date":"5. November 2019","category_list":{"category":[{"term_id":13,"name":"Monetarisierung &amp; Anzeigenraten","slug":"monetarisierung-anzeigenraten","term_group":0,"term_taxonomy_id":13,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw"}],"post_tag":false,"post_format":false},"author_name":"Tyler Bishop","author_url":"https:\/\/wp.ezoic.com\/de-lang\/author\/tbishop\/","author_email":"tbishop@ezoic.com","author_website":"","author_description":"","author_facebook":"","author_twitter":"","author_instagram":"","author_role":["administrator"],"author_firstname":"Tyler","author_lastname":"Bishop","user_login":"tbishop","author_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c6169120a287e2b441f99dab1a6de9f7?s=200&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c6169120a287e2b441f99dab1a6de9f7?s=400&#038;d=mm&#038;r=g 2x' class='avatar avatar-200 photo' height='200' width='200' loading='lazy' decoding='async'\/>","author_avatar_url":"https:\/\/secure.gravatar.com\/avatar\/c6169120a287e2b441f99dab1a6de9f7?s=96&d=mm&r=g","comment_count":2465,"post_likes":0,"post_views":0},"tpgb_post_category":{"category":"<a href=\"https:\/\/wp.ezoic.com\/de-lang\/category\/monetarisierung-anzeigenraten\/\" alt=\"Monetarisierung &amp; Anzeigenraten\" class=\"category-monetarisierung-anzeigenraten\">Monetarisierung &amp; Anzeigenraten<\/a> "},"_links":{"self":[{"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/posts\/16419"}],"collection":[{"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/comments?post=16419"}],"version-history":[{"count":1,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/posts\/16419\/revisions"}],"predecessor-version":[{"id":336089,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/posts\/16419\/revisions\/336089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/media\/7641"}],"wp:attachment":[{"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/media?parent=16419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/categories?post=16419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.ezoic.com\/de-lang\/wp-json\/wp\/v2\/tags?post=16419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}