Ezoic | Website Monetization

Website
Monetization

INTELLIGENTLY INCREASE REVENUE & BALANCE UX

Advertisers treat visitors differently. Most websites deliver visitors the same experiences, ad placements, and monetization strategies, even when adapting these attributes could result in much higher revenue.

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A.I. means brilliant decisions on every pageview

AUTOMATE SOPHISTICATED DECISION-MAKING

Real machine learning adapts ads, layouts, and frameworks to maximize the revenue of each visit according to exact testing specifications and preferences.

INCREASE REVENUE, PROTECT UX

Websites can use Ezoic to increase revenue, improve UX, and automate optimizations that are impossible for humans to scale.

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KEY MONETIZATION FEATURES

AD TESTER

Drag-and-drop ad testing locations using Ezoic’s Chrome Extension

Automatically trigger multivariate testing to run thousands of experiments at once

Choose goals (maximize revenue, balance UX) and let Ezoic optimize each visit around them

Test thousands of ad networks automatically, link existing relationships, and let Ezoic control bid competition for each visitor

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IMPLEMENT TOP AD EXCHANGES, PREMIUM NETWORKS, HEADER BIDDING

Access to Google Ad Exchange

A.I. ad inventory to drive up bids. Learn More

Pre-configured Header Bidding & access to top-performing ad networks. Learn More

Link and mediate existing ad networks (like AdSense) to compete. Learn More

BIG DATA ANALYTICS

Tie revenue to landing pages, scroll depth, and word count

Learn how valuable different content categories are on your site

See which writers generate the most revenue and most engaging content

Objectively measure the ROI of SEO efforts

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VIDEO PLAYER

Videos hosted directly on your site and indexed in search engine results

Improve SEO by intelligently adding video content to your site when it adds value

Maximized revenue from self-hosting and advertisers competing for ad inventory

Easy-to-use interface for uploading, inserting, and testing videos on different pages

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Grow Faster With Grants & Investments From Ezoic

Ezoic re-invests in customers via grants and other investments

Over $12.4M committed to customers to fund further site growth

Avg. sites see 50-250% growth in revenue and 90% YoY growth in traffic

Ezoic Levels provides the best ad partners and guarantees highest earning display ads available

Publishers just starting and established sites with decades of history receive tailored solutions

Less than 10,000 Visitors

Provides Monetization capabilities to growing sites, with less than 10,000 visits. Sites get additional educational resources and features to help them grow.

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More than 10,000 Visitors

Each level provides additional ad partners, a highest revenue guarantee, additional benefits, and progressive resources in the form of dedicated staff and experts.

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Join Ezoic With Levels

WHY WEBSITES USE AD TESTER FOR MONETIZATION

Ezoic’s Ad Tester puts the power of split-testing and A.I. into every publisher’s toolbox. Compatible with all major ad networks, Ezoic increases the value of ad inventory using machine learning technology. Ezoic is an advocate for transparency in monetization and offers publishers complete control.

Example #1: The impact of ad location by device type

Below first image ad on desktop

Visitors on this widescreen desktop have advertisers bid much higher for an ad below the first image because the ad remains visible upon page load.

Top of page ad on laptop

While they are commonly served the same ad locations, laptop visitor screen dimensions are typically fewer pixels wide. Advertisers, in this case, bid much higher for the ad at the top of the page.

Ezoic serves the best one

Ezoic automatically adjusts ad sizes if they impact how advertisers bid on different locations; producing higher session RPM.

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Example #2: The impact of ad size by visitor location.

300×250 Higher CPMs in USA

300×250 ads are very versatile and typically see a large number of advertisers bidding on them in the USA.

250×360 Higher CPMs in Sweden

Uncommon in most of the world, 250×360 ad sizes are very common and highly competitive among Swedish advertisers.

Ezoic will always pick the best size

Ezoic will adjust ad sizes according to parameters set by the website. This allows Ezoic A.I. to display the ad sizes with the highest CPM or best UX for every visitor.

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Example #3: All ads dilute each other

Billboard ad at top

When testing, publishers will often optimize around single ad CPMs without knowing how much those ads may dilute the value of other ads on the page.

Leaderboard ad at top

Testing shows that showing fewer ads, or combinations of different ads to certain visitors, results in much higher revenue than optimizing around high CPMs.

Ezoic tests & optimizes

Ezoic automatically tests and learns how advertisers adjust bids based on all the other ads on the page (how many, their sizes, etc.) and serves the best ones.

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DIVE DEEPER INTO AD TESTER

Learn more about its features and how it works

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INCREASE THE AD REVENUE OF EVERY VISIT

Advertisers bid on each visitor differently. Changing ad placements, sizes, layouts, and density on each page of every visit allows sites to intelligently increase the value of ad impressions without disrupting the visitor’s experience.

Avoid Ad Dilution

Dilution means less valuable ad space

Intelligently Select Ad Layouts

Place ads based on historical data

Optimize Ad Sizes

Size based on what performs best where

Leverage Ad Types

Select the type best fit for each need

Ads By Visitor Type

Give visitors a tailored ad experience

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Ezoic is an award-winning technology & Google Certified Publishing Partner

In 2016, Ezoic won the Google Business Innovation Award for its significant impact on publisher revenue.

OTHER POPULAR MONETIZATION FEATURES

LAYOUT TESTER

No coding or advanced setup; simply select which layouts you’d like Ezoic to test

Automatically turn your mobile site into a snappy, Progressive Web App (PWA)

Easily convert your mobile site to AMP for testing and monetization.

See how fast revenue and visitor experiences improve as layouts are adapted to each session

GOOGLE AD MANAGER (DFP) EXTENSION

Apply Ezoic machine learning and testing to your existing Google Ad Manager account

Easily split-test Ezoic’s A.I. vs. your current configuration

Fast implementation with no disruption or changes to your current setup

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DIRECT AD ORDERS

Sell and traffic any direct ad deals through Ezoic

Complete control over impression delivery type, inventory size, and creative display method

Decide on frequency clapping and targeting (country, device, ad position, etc.)

READY TO TEST EZOIC?

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A POWERFUL, YET FLEXIBLE TECHNOLOGY FOR ALL DIGITAL PUBLISHERS

Bloggers

Revenue Managers

Independent Publishers

Enterprises

“With Ezoic, we have a technology partner that actually understands the industry and has helped us take a more data-driven approach with our efforts. The platform has helped us use our data to increase user value by balancing user experiences and revenue optimization.”

– Robert Diamond, BroadwayWorld.com

SITES THAT TRY AD TESTER AND KEEP USING IT BEYOND 6 MONTHS

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VALIDATED BY SCIENCE

Ezoic’s methodology is based on making optimal decisions for each visitor session. This means altering ad placements, layouts, and even ad partners depending on how advertisers bid and visitors respond. This causes advertisers to bid more competitively and can also lead to visitors viewing more pages and earning higher revenue when Ezoic can improve their experience.

Results after one year of monetizing with Ezoic

300 websites that started using Ezoic at the beginning of 2019 saw exponential increases in revenue and traffic. Sites in the study were different sizes, in separate content verticals, and based in countries all around the world.

93%

INCREASE IN TOTAL MONTHLY REVENUE

87%

INCREASE IN AVERAGE REVENUE PER SESSION

36%

INCREASE IN AVERAGE MONTHLY REVENUE

21%

INCREASE IN AVERAGE TIME ON SITE