Maximize Your Content ROI with Spheres of Content


Maximizing the return on investment (ROI) for your content is crucial. Content creators and publishers are constantly seeking innovative ways to ensure that their time, money, and effort are yielding optimal results.

In a recent webinar, niche content expert Matt Lawson breaks down a content strategy rising in popularity in the online space called “spheres of content.” In this article, we will delve into the methods and approaches discussed in Matt’s webinar to help you understand and implement this powerful content strategy.

Understanding Spheres of Content

At a glance: This approach is all about crafting a cohesive content ecosystem that resonates with your audience and amplifies your message. It’s not just about producing one-off pieces but about building a narrative that your audience can follow, leading to increased engagement and loyalty.

At its core, the concept of spheres of content revolves around creating a network of interconnected articles or content pieces that revolve around a central theme or topic.

Rather than creating isolated pieces of content, this approach emphasizes building a cohesive ecosystem where each piece complements and enhances the others, leading to increased engagement, visibility, and, ultimately, ROI.

The Three Pillars of Content Creation Pipeline:

In the webinar, Matt outlined a three-step content creation pipeline, focusing on improving topic choice, creating a sphere, and efficient content creation. Let’s explore each of these pillars in detail.

1. Improving Topic Choice:

Selecting the right topics is the cornerstone of a successful content strategy. Matt highlighted the importance of finding a balance between search volume and keyword difficulty to identify high-value topics.

There are numerous options currently available to help inform your content strategy, from Google Keyword Planner to Semrush to Moz Keyword Explorer. These paid tools can help provide keyword suggestions to help hit trending topics and shoot your articles to the top of the rankings.

Ezoic publishers can use nicheIQ for free to identify high-ranking potential keywords for your site, matched perfectly with how difficult the keyword is to rank for so you can find the optimal topics for your site.

These topics are constantly updated in order to ensure relevancy and can make the process of creating new content significantly easier.

Implementation Tip: Start by identifying 3-5 high-potential keywords relevant to your niche using tools like Niche IQ. Focus on topics with moderate to high search volume and manageable keyword difficulty to maximize your chances of ranking well.

2. Creating a Sphere:

Once you’ve identified your target topics, the next step is to create a sphere of content around each main topic. This involves producing a central piece of content (the core article) and branching out to create related articles that expand on different aspects or subtopics of the main theme. By interlinking these articles strategically, you can increase internal linking, enhance user engagement, and improve overall site visibility.

You can then capitalize on the higher traffic heading to this article by creating additional relevant articles to the main topic, which can be linked throughout to increase internal linking and increase impressions overall.

Implementation Tip: Utilize the “sphere” approach by brainstorming related subtopics or angles for your main topic. Create a network of interconnected articles that provide valuable insights and information to your audience, ensuring a holistic coverage of the subject matter.

3. Efficient Content Creation:

Efficient content creation is essential for maintaining consistency and quality across your content portfolio. Matt suggested leveraging AI-assisted content creation tools like Wordsmith to streamline the content creation process.

The best way to create content at scale is through utilizing AI-assisted content creation. AI is a powerful tool to enable the creation of vast content libraries, and so could definitely create our relevant articles as part of the ‘sphere’ structure.

However, AI still needs crucial direction and structure in order to create articles successfully that don’t need complete re-writing. Using language models such as ChatGPT may end up just leading to more time editing instead of creating.

By providing a structured framework and direction, these tools can generate initial drafts that can be refined and customized to fit your brand voice and style.

Implementation Tip: Incorporate AI-assisted content creation tools into your workflow to increase productivity and scalability. Use tools like Wordsmith’s three-step strategy (Fetch, Fluff, and Finish) to generate article skeletons and streamline the editing process.

Key Takeaways and Future Considerations:

  • Content strategy plays a pivotal role in driving traffic, engagement, and revenue for digital publishers and creators.
  • Embracing innovative approaches like spheres of content can lead to enhanced ROI and long-term success.
  • Continuous monitoring, analysis, and adaptation are essential to stay ahead in the ever-evolving digital landscape.

In conclusion, implementing a robust content strategy centered around spheres of content can unlock new opportunities for growth and success in today’s competitive digital ecosystem. Publishers can maximize their content ROI and drive sustainable results by focusing on topic relevance, interconnectedness, and efficiency in content creation.

Remember, content creation is not a one-size-fits-all approach, so don’t be afraid to experiment, iterate, and refine your strategy based on feedback and performance data. Here’s to unlocking the full potential of your content and achieving greater heights in the digital realm!

If you’re an Ezoic publisher, you can watch a full recording of Matt’s webinar on content spheres here, watch past webinar recordings and register to join future webinars here

Sarah Clow

By Sarah Clow

Sarah is a social media expert and successful brand marketer. She has experience growing brands and content across multiple different platforms and is always on the cutting edge of emerging social platform and internet culture trends.

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